SUSTAINABLE FIBRE ALLIANCE
creating a sustainable cashmere supply chain
Charles Hubbard- - Chairman

Board Team

Charles Hubbard- Chairman

Charles Hubbard- Chairman

Charles Hubbard- Chairman

Charles is a senior executive with over 25 years of project management in the fields of education, training and quality assurance. Projects have included the development of UK national occupational standards for the fashion and textiles industry and associated quality assurance systems. He is currently the SFA lead for the development of the animal welfare code of practice and the SFA traceability project. He has extensive knowledge and experience of UK and European funded programmes.

Simon Cotton

Simon Cotton

Simon Cotton

Simon is Chief Executive of Johnstons of Elgin – Scotland's leading manufacturer of luxury cashmere and other fine fabrics. Johnstons of Elgin is a fully vertical manufacturer, buying cashmere fibre and processing this all the way to finished garments and accessories. 

Ruchira Joshi

Ruchira Joshi

Ruchira Joshi

Ruchira is a senior executive with twelve years of international experience working at board level and with CEOs in the field of sustainable development, with a focus on raw material sourcing. Outstanding expertise in the areas of supplier engagement on social and environmental issues, and complex stakeholder management. Excellent team leader with experience building and working with geographically dispersed teams and with a 700+ global member network. 

Andreas Wilkes

Andreas Wilkes

Andreas Wilkes

Andreas is an anthropologist and economist by training, he has been working on community-based rangeland management in Asia for more than 10 years, providing support to long-term initiatives in China, Mongolia and Central Asia. He has worked and advised the governments of Mongolia and China, Kenya, Nepali, the Asian Development Bank, the UN Food and Agriculture Organisation as well as the bilateral development agencies of Switzerland, Germany and the US. He leads the Rangeland Stewardship CoP development in SFA and has carried out extensive fieldwork in Mongolia. Andreas holds a PhD from University of Cambridge.

Una Jones

Una Jones

Una Jones

Una is Chief Executive Officer of the SFA. Prior to this, she served as a market analyst in a diverse set of industries -oil and gas, petroleum, pharmaceuticals, polymers and nuclear industry in the UK. She has extensive experience in skills products, standards and employer partnerships in industry level workforce development. As a Mongolian national, Una has innate understanding of Mongolia’s socio-economic environment and its cashmere industry. She studied for her MA in Strategic Marketing at Manchester Metropolitan University in 2005 and Postgraduate training at University of Cambridge, after joining SFA as CEO.