creating a sustainable cashmere supply chain
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Copy of Governance and Commetee


Governance and Committee

Collaboration by the corporate community sector is the key to achieving sustainable cashmere fibre production. For this reason the Sustainable Fibre Alliance builds a strong business case for corporate community investment through building the capacities of the cashmere fibre production community to deal the challenges of environmental change. To support this business case the organisation has been structured in the following ways:

The Board of Trustees

The board determines the strategic direction of the Sustainable Fibre Alliance. Board members also fulfil an ambassadorial role for championing sustainable practices that support the production of cashmere throughout the supply chain increasing the understanding of the role of the Sustainable Fibre Alliance through their network of contacts. Each board member brings specialist skills to support the work of the alliance to ensure that the organisation develops in line with the expectations of its members and supporters.

Click here to find out Our Team and Governance structure.

Our Delivery Mechanisms

Our work starts at the very beginning of the chain with herder households and herder cooperatives. Our delivery mechanisms are locally based and operate on the ground in Mongolia. Personnel have recent and relevant knowledge of the cashmere supply chain working with herding families to provide a holistic service that has sustainability at its heart. Using our Codes of Practice to anchor our training programmes we encourage collective action by herding families to cascade good practice as peripatetic trainers.

Partnership Working

Whilst a structure to facilitate the delivery of programmes that address environmental challenges is important, it is not the whole story and the Sustainable Fibre Alliance recognises that it is imperative to integrate its activities within cashmere fibre value chain. Relationships and partnerships have been formed with diverse organisations that will help our response to the sustainability agenda. Care is being taken to ensure that our activities compliment or support existing activities in this field, taking due cognisance of political and administrative factors.

By working collaboratively with partner brands and retailers, manufacturers, fibre agents, biodiversity conservation organisations, trade associations and NGO’s, regional cooperatives we can ensure that we maximise our impact on the ground and we scale our work to reach further afield.

We also work through our excellent Sustainable Cashmere Working Group. This working group consists of 14 involved professionals and practitioners from our supporting members network, providing invaluable support to further accelerate sustainable development. These enhance the effectiveness of SFA, taking forward the long term needs of the individual supply chain as well as industry's sustainability. The working group meetings and round table meetings provide a platform to share knowledge explore opportunities to work together and promote active participation from wider value chain stakeholders.  They continue to make a significant contribution to a range of developments including standards, financial service, innovative solutions, incentives and benefits, building traceability/transparency and committed in our longer term direction.

We are also facilitating Scientific and Technical Committee (STC). This Committee involves number of international and national organisations working in land management, research and conservation. The role of committee is to support implementation of the SFA Grassland CoP and inform its revision and improvement over time, with the following roles and functions:

  • To serve as a platform for exchange of information, research methods, research results and experiences related to implementation of the Grassland CoP;
  • To enable coordination of research and innovation activities among members and other stakeholders, including identifying knowledge gaps and areas where coordinated action can help fill those gaps;
  • To facilitate dissemination of information on good practices in the implementation of the Grassland CoP

Focal topics will be defined by the members of the STC based on their ongoing activities and interests, but may include: Rangeland or ecological health assessment, Community-based wildlife monitoring methods, Community-based approaches for planning grazing, wildlife conservation and other natural resource management activities, Methods for monitoring and assessing social or environmental outcomes and impacts.


Charles hubbard- Chairman

Charles is a senior executive with over 25 years of project management in the fields of education, training and quality assurance. Projects have included the development of UK national occupational standards for the fashion and textiles industry and associated quality assurance systems. He is currently the SFA lead for the development of the animal welfare code of practice and the SFA traceability project. He has extensive knowledge and experience of UK and European funded programmes.


Simon Cotton

Simon is Chief Executive of Johnstons of Elgin – Scotland's leading manufacturer of luxury cashmere and other fine fabrics. Johnstons of Elgin is a fully vertical manufacturer, buying cashmere fibre and processing this all the way to finished garments and accessories. 


Ruchira Joshi

Ruchira is a senior executive with twelve years of international experience working at board level and with CEOs in the field of sustainable development, with a focus on raw material sourcing. Outstanding expertise in the areas of supplier engagement on social and environmental issues, and complex stakeholder management. Excellent team leader with experience building and working with geographically dispersed teams and with a 700+ global member network. 

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andreas wilkes

Andreas is an anthropologist and economist by training, he has been working on community-based rangeland management in Asia for more than 10 years, providing support to long-term initiatives in China, Mongolia and Central Asia. He has worked and advised the governments of Mongolia and China, Kenya, Nepali, the Asian Development Bank, the UN Food and Agriculture Organisation as well as the bilateral development agencies of Switzerland, Germany and the US. He leads the Rangeland Stewardship CoP development in SFA and has carried out extensive fieldwork in Mongolia. Andreas holds a PhD from University of Cambridge.

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una jones

Una is Chief Executive Officer of the SFA. Prior to this, she served as a market analyst in a diverse set of industries -oil and gas, petroleum, pharmaceuticals, polymers and nuclear industry in the UK. She has extensive experience in skills products, standards and employer partnerships in industry level workforce development. As a Mongolian national, Una has innate understanding of Mongolia’s socio-economic environment and its cashmere industry. She studied for her MA in Strategic Marketing at Manchester Metropolitan University in 2005 and Postgraduate training at University of Cambridge, after joining SFA as CEO.